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Goal

Our school's AICE Travel & Tourism Program has been built over the past four years from 7 students to 75. As we've grown we continue to prioritize many goals in the local travel, tourism, and hospitality industries at the same time serving as ambassadors of our Immokalee High School community. As such our course requires students to plan, manage, run, and evaluate a local tourism event as a team. In order to appropriately serve build these community connections, teach students about brand identity, and create a true team environment our goal is to provide each student with a customized team shirt that is both uniformed and professional. 

What will be done with my students

In our school's AICE Travel & Tourism program, each student works in a team for the majority of the school year to ultimately run a public tourism event that will receive customers and work with local businesses. During our events as well as planned field trips, students will use these shirts to help people identify them as brand ambassadors as well as making it easy to identify one another during events as fellow staff members. 

Benefits to my students

Over the past few years we have been able to provide these shirts at no cost to our students because we have had so few students in the program. As the program has grown to such a degree the funding for such an undertaking has made it necessary to reach out to the community to fund this project. We have found benefits to students wearing these customized shirts which include: recognition of local businesses of our students and appreciation for our students' conduct within the community AND we have found that this has helped students to fully grasp the concepts of teamwork, brand identity, and community interaction. As this is an AICE course, we have also noticed overwhelming success at students earning both AS (one-year credit) and A Level (two-year credit) for including images and discussions of their uniformed shirts in the year-long portfolio that they eventually submit to Cambridge in April. 

Budget Narrative

The apparel will be purchased by a local vendor and are estimated to cost approximately $20 per unit. This includes the customization of adding our program’s image on the lapel of each item. 

Items