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Goal

The goal of this project will be to increase student knowledge of peer-to-peer marketing financial literacy by developing a student marketing team. The teacher’s goals are to deliver instruction in marketing concepts and financial literacy in a hands-on work-based learning format that students find highly engaging.  

 

What will be done with my students

1. A student marketing team will be chosen from AOF juniors in the Financial Internship course.
2. Students will develop two marketing campaigns.
A. The student marketing team will promote financial literacy on campus by increasing the number of Archive accounts this school year.
B. The student marketing team will promote financial literacy by developing the marketing strategy for the DAP fair process.
3. Students will set SMART goals for increasing Achieva accounts and a goal for DAP fair participation.
4. Students will create an on-campus marketing campaign for financial literacy
5. Students will create a marketing program for the student role in DAP fair marketing.
6. Students will create a marketing budget and select SWAG giveaways for marketing events.
7. Student marketing teams will attend marketing events during the school day and after school hours.
8. Students will present final results to the AOF Advisory Board at the end of the school year.
 

 

Benefits to my students

This project will benefit student learning because it gives students hands-on experiences in developing marketing campaigns, a deeper understanding of financial literacy, setting SMART goals, creating and delivering presentations, developing and following budgets, selecting materials for purchasing, and participating in product focus groups.  

 

Describe the Students

Our student population is demographically diverse and includes 310 students from Pinellas County. 55.8% of our students are female compared to 44.2% are male. Subgroups include White 62.9%, Hispanic: 13.2%, Black 12.9%, Asian 7%, and Mixed Race 4%.  

 

Budget Narrative

Materials purchased will be used to purchase supporting SWAG to help students engage their audience in efforts to increase financial literacy awareness. Student marketing groups will review possible materials and choose what to purchase.  

 

Items